Launch Month
- AZ Wedding Affair
- Feb 21, 2018
- 1 min read
Welcome to our new online home! I’m so excited to finally be able to share the new Your Wedding Affair brand and website with you!
Even though this process has lasted about six weeks, I feel as though it’s really been much longer than that. It sounds crazy considering that we give our website a make over twice yearly, to coincide with the release of our new bridal gown collections.
Making the change
I’m now at the point in my business where I’ve made it through survival mode and am starting to make myself known in the local wedding market. But I felt as though my current brand and website didn’t reflect the changes and growth accomplished with the release of the new collection.
We decided that the best way to do this was to re-brand, and after hours of research we settle on a new branding approach. With the assistance of Arizona photographers Acapello Photography, Molly Mc Elenne, Melisa Ivy Photography and Hillary Lacy Photography we embarked monthly style shoots that showcases our gowns; visit our Bridal Lookbook for a preview if some of our favorite gowns. The next phase of branding includes video chats and workshops.
This new brand is a true reflection of my style and personality. I hope that my future wedding clients can feel the pride that I take in creating their wedding gown, and I am excited to start working with them!
Nicky
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