What is the deal with "Bridal Sizing" vs. "Standard Sizing"

“Bridal Sizing” is a strange sizing convention that is usually two sizes off from standard sizing - and in the wrong direction might we add! A “Bridal” 12 is actually closer to a size 8 or 10 in standard sizing. We don’t know why this wedding industry concept persists, but our dresses are sized standard comparable to contemporary lines because that just makes sense!